BRAND RENOVATION
Pivot your Brand to seize the – product, consumer and market – opportunity.
PERFECT FOR YOU IF:
Your business is growing with multiple pressure points affecting your brand
The problem is more than outdated website copy, logos, etc.
You’re introducing a new core service and need to incorporate it into the brand
Your brand and communication assets are disjointed and confusing your consumers
You need to align your internal teams, inspire your creative partners and woo VC investors.
INVESTMENT (Customized proposal after brand scorecard call)
Brand Equity + Verbal Identity + Messaging Strategy starts at $32,000
Timeline: ~10 weeks
The Brand Renovation
The Brand Renovation is custom tailored for your unique needs. Based on your individual Brand opportunity, you'll get a fact based / consumer researched Brand Equity, Verbal and Messaging Strategy to ensure a strong, cohesive brand experience across all consumer touch points – website, app, social media, marketing collateral, etc.
THE 4 STEP RENOVATION PROCESS
01. RESEARCH + DISCOVERY
02. STRATEGY
03. VERBAL IDENTITY + MESSAGING STRATEGY
04. IMPLEMENTATION
01. RESEARCH & DISCOVERY
Fact-based research provides the solid foundation that supports your future brand growth.
Clarifies the opportunity
Identifies strategic brand pivots
Uncovers areas of improvement
Builds collaborative thinking
Brand Discovery
Marketing Landscape Analysis
Competitor Research
Consumer research(qual/quant)
Audits – Brand, Communications, Design
Consumer Persona
Opportunity identification
02. STRATEGY
Defines the brand opportunity and points the identity toward growth.
Defines brand’s future vision
Provides clarity for teams
Brands – Who, Why, What
Sets the tone for Comms+Design
Tackles tough core questions
Consumer Aspiration
Brand Purpose
Vision for the Future
Brand Mission
Brand Promise / Unique Value Proposition
Brand Values and Personality
Brand Architecture (optional)
Consumer testing (optional)
03. VERBAL IDENTITY + MESSAGING STRATEGY
Identity brings your Strategy to life by translating brand values into verbal cues.
Creates a cohesive Brand Verbal Identity + Messaging Strategy backed by data
Brand Voice
Brand Tone
Sample copy messaging - Headlines and main copy points
Key communication pillars and associated reasons to believe
Consumer hesitations and responses
04. IMPLEMENTATION
Ensures a cohesive brand experience across all consumer touch points – website, app, social media, marketing collateral, etc.
Brilliant content from creative teams
Guides internal management + teams
Inspires creative partners
Brand Book
Verbal Principles
Messaging Strategy
What people are saying
“We’ve raised an additional $78 million in venture capital funding, have more engaged clients and doubled our platform assets!”
“M1 was going through a transformation and was quickly growing out of its previous brand identity. Being a startup, we didn't have much time or resources to figure out a good solution to this problem. We tried shifting messaging, but without a structured strategy in place, it was a lot of moving brand pieces rather than one cohesive story.
Kim’s Brand Renovation brought a fresh perspective to the table. By following a structured process, she was able to take all of our previous work and tests we had done with our positioning and messaging and distill all that information into a cohesive strategy.
The positioning then translated into an updated brand look. The final brand treatment included multiple assets and examples we could immediately put to use. Now all our marketing touch points ladder up to the new brand identity and we have cohesion around the M1 universe – helping us create a stronger brand.
The results? Our clients are more engaged than ever with us via our social media. We've more than doubled the assets on our platform and we've raised an additional $78 million in venture capital funding!”
— Cat Costa, Creative Lead, M1 Finance
HOW IT WORKS
We chat. Good fit?
Contact me to discuss your Branding needs. I’m interested in learning about the project – issues, goals, timeline. You get a sense if we are the right team for the project. Good chemistry?
Business Proposal.
Big Decision.
If we have good chemistry, we take another small step in the relationship and setup a meeting to review your Business Proposal (includes process, deliverables, a firm project quote, and proposed timeline). After our call, you make an important investment decision. Ready?
You Invest.
You make the important decision to invest in your brand and believe you’ve got the right team for the project! Once you accept the Business Proposal, sign the Agreement and make an installment payment, we’ll finalize your project Kick Off date.
We Think. And Work.
We get to work, following our game plan outlined in your customized Business Proposal.
01: Research
02: Strategy
03: Identity
04: Consistency
Debriefs and Check-Ins.
We schedule key team debriefs and milestone check ins along the way, which are outlined in the Business Proposal to make sure work is on track and you are a happy, satisfied client.
Final Deliverable
(and celebration!!).
You are poised for a new opportunity with an innovative brand stepped fact-based learning. Your powerhouse brand is aligned across Brand Equity, Visual and Verbal Identity to attract consumers, align internal teams, and inspire creative teams.